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How do you create your ON PURPOSE statement?

Posted on Monday, June 21, 2010

How do you create your ON PURPOSE statement?

by Inspirational Speaker Andrew Darbyshire

Follow these simple steps.
It should be kept as small as possible, preferably three words.
For instance, Disney's purpose statement is "Make People Happy"

The first word, the action word, should be a verb such as; Make, Move, Be.

The second word, the about word, should be a noun or pronoun, such as; Children, Myself, People.

And the third word, the outcome, an adjective, such as; Safe, Happy, Wealthy.

That's it, simple and to the point. Try it and see what you come up with for your business. Then focus yourself and your team on being ON PURPOSE, and watch what happens.


Andrew’s appointments include: * Past board member of the Song Room * Board member of Florey Neurosciences Foundation Council * Past Board member Zoos Victoria Foundation * Board member of Petstock Foundation * Past Chairman of CAPRA - Child Abuse Prevention Research Australia @ Monash * Chairman of The Click Foundation  * Fundraising Committee of SecondBite * Patron and Founder of Caitlin’s Retreat * Fellow of the Australian Institute of Company Directors * Chairman of Rees Partners Advisory Group